music is the key

Cultural Campaigns That Resonate

Campaigns in the spotlight

where culture meets commercial impact

At BENDIX ENTERTAINMENT, I draw on my track record as Vice President Partnerships at Sony Music, where I created and led some of the company’s most successful global campaigns. These projects connected artists, fashion, gaming, and music brands with audiences in culturally powerful ways — driving both visibility and measurable business results.

Here are a few standout campaigns I initiated and executed together with my team:

MCM x Sony Music – SS23 Campaign with Tate McRae

As VP Partnerships at Sony Music, I launched MCM’s Spring/Summer 2023 campaign featuring Gen-Z star Tate McRae. Branded “A FILTR Take,” this campaign blended fashion and music in two cinematic episodes, showcasing McRae performing in iconic MCM pieces.

SNIPES x PlayStation x 21 Savage – “Level Up!” Campaign

I orchestrated the collaboration between SNIPES, PlayStation, and rapper 21 Savage, positioning him as the cultural bridge between streetwear, gaming, and music in the “Level Up!” campaign, timed with the global PlayStation 5 launch.

SNIPES x Chris Brown – Streetwear Campaign

Together with my team, I brought Chris Brown into the spotlight for a SNIPES campaign that captured his authentic connection to street culture. The campaign drove massive engagement by combining music, fashion, and storytelling at scale.

What Sets BENDIX ENTERTAINMENT apart:

Proven leadership — campaigns created and executed as Vice President Partnerships at Sony Music
Global entertainment network — access to artists, labels, creators, and IP across music, film, fashion, gaming, and lifestyle
Full-spectrum service — from product placements in music videos to corporate bookings and comprehensive testimonial deals
Culturally nuanced approach — campaigns tailored to global trends, youth culture, and authentic engagement

Music Video Integration

Elevate your brand with organic, non-skippable placements in captivating music videos.

Collaborative Product Development

Create unique, co-branded products that forge a deeper connection with artist fanbases.

Tour
Sponsorship

Immerse your brand in the excitement of live music with strategic tour sponsorships.

Branded Content Creation

Leverage the star power of artists as guests, hosts, or performers in your branded social media content.

Artist Brand Ambassadorship

Build long-term brand recognition through authentic artist ambassadorships.

OUR SERVICES

Why Choose BENDIX ENTERTAINMENT?

Choosing BENDIX ENTERTAINMENT means choosing a partner with a unique combination of

expertise, credibility, and network.

Proven leadership – Built and scaled Sony Music’s Partnerships division as Vice President, creating one of the company’s strongest global growth engines.
Corporate impact – At Telefónica O₂, made sponsorships directly relevant to the core business, proving entertainment partnerships increase loyalty and reduce churn.
Data & AI advantage – With our digital customer twin NOAH, you instantly gain access to entertainment-affine consumer insights, turning cultural marketing from gut feeling into measurable strategy.
Global entertainment network – Direct access to artists, labels, creators, and cultural icons worldwide. From product placements in music videos to corporate bookings and testimonial deals — we make it happen.
Thought leadership – Author of the Handbuch der Musikwirtschaft (brand partnerships chapter), speaker at DMEXCO, DLD, Bread & Butter, and jury member at the CLIO Awards New York.