WHAT WE OFFER
CULTURAL MARKETING IN A PERFORMANCE MARKETING APPROACH.
IT IS A UNIQUE SYSTEM THAT ONLY WE OFFER
TO DRIVE ROI & FOSTER YOUR CORE BUSINESS.
we don’t just connect brands with culture – we build structures that turn partnerships into a core business driver.
I - Lars Bendix Düysen - created and scaled Sony Music’s Partnerships division from the ground up, making it one of the company’s strongest global growth units. At the same time, during my leadership at Telefónica O₂, I was responsible for making sponsorships directly relevant to the company’s core business – proving that entertainment-driven benefits increase customer loyalty and reduce churn.
This dual experience – deep in the entertainment world and equally deep in the corporate world – is a unique expertise I now bring to my clients. Whether you’re an entertainment company building your partnerships business, or a brand looking to engage audiences in ways that impact the bottom line, I help design strategies, structures, and campaigns that deliver measurable results.
AI-DRIVEN // CULTURALLY RELEVANT // GLOBALLY CONNECTED
BUILT ON
DATA & AI
Partnerships that are guided by insights, not intuition
At BENDIX ENTERTAINMENT, we believe that successful partnerships are more than creative ideas
– they must be backed by evidence. That’s why our approach combines decades of experience in entertainment and
corporate partnerships with AI-powered consumer insights.
Using digital twins and behavioral data, we identify how specific audiences engage with music, film, sports, and gaming – and what truly drives loyalty, retention, and purchase decisions. This allows us to:
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Replace guesswork with actionable insights
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Develop go-to-market strategies rooted in evidence
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Ensure campaigns deliver both cultural relevance and measurable impact
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Create partnerships that align directly with a brand’s core business goals
Entertainment is emotional – but it is also predictable when you have the right data.
Our mission: turn culture into a growth driver powered by AI.
FROM DATA TO
GLOBAL IMPACT
Turning insights into
campaigns with global scale
At BENDIX ENTERTAINMENT, strategy doesn’t stop at concepts – it becomes reality. Together with my business partner dx-i.com, we have developed NOAH, a digital customer twin representing a highly entertainment-affine urban audience aged 20–30, with a 50/50 gender split.
NOAH knows everything about the entertainment needs, behaviors, and preferences of this generation. He will tell you what products, marketing and sales activities will resonates with him.
By working with us, your brand instantly taps into this powerful data model – moving away from gut feeling and into data-driven cultural marketing from day one.
This unique capability ensures that campaigns are built on real insights, not assumptions:
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Consumer twins that mirror your target audience’s entertainment behavior
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AI-powered segmentation & prediction to shape messaging and activations
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Relevance at scale by aligning with what young audiences actually care about
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Faster go-to-market with tested strategies rooted in behavioral data
We then turn these insights into global campaigns, leveraging our entertainment network of artists, creators, and industry leaders across music, film, gaming, fashion, and lifestyle.
By combining data-driven strategy with global cultural access, we ensure every partnership is not just a story – it’s a measurable business outcome.
optimizing future strategies with ai
Post-campaign sentiment analysis by our partner DXI provides valuable insights
for future strategies.
After each campaign, our AI-powered sentiment analysis delivers valuable insights, ensuring continuous improvement for future initiatives. As a strategic partner, BENDIX ENTERTAINMENT remains accessible and implements adjustments as needed - turning data into action.
PLANNING // EXECUTION // MONITORING
