As Vice President Partnerships at Sony Music, I built the partnerships division from scratch and turned it into one of the company’s strongest global growth engines. I worked directly with international superstars and global brands, creating campaigns that became benchmarks in cultural marketing.

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At the same time, during my leadership at Telefónica O₂, I was responsible for making sponsorships directly relevant to the company’s core business. I proved that entertainment-driven benefits increase customer loyalty and reduce churn — transforming partnerships from “nice to have” into a measurable growth driver.

This dual experience gives me a unique expertise: I understand the logic of global entertainment and the KPIs of international corporations — and I know how to bridge them.

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Beyond execution, I’ve shared my knowledge as an author and speaker:

• Co-author of the Handbuch der Musikwirtschaft (chapter on brand partnerships)

• Speaker at leading conferences like DMEXCO (sharing the stage with Jean-Michel Jarre), DLD Munich, and Bread & Butter Berlin

• Member of the CLIO Awards Jury in New York

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With this background, I offer my clients more than services — I bring the expertise, credibility, and global perspective that ensures partnerships don’t just launch, they win.